MY POSTER
RESEARCH
OTHER POSTERS
HIGH MAINTENANCE
The extreme close up shows her emotion, she looks as if she is fed up as she looks at the ground. This could suggest what the film is about; a woman who is fed up with something.
The tag line says "a short film about our future." This line only links with the film after you watch it. I know that this is linked as the film is about robots and therefore about how technology is developing. The director, Phillip Van obviously has an idea that technology will develop so much that there will be robots.
The film was a winner at the Sundance film festival showing the success it was.
I have researched professional short film posters to investigate what their posters are like to understand what we'll have to do for our film poster and how they show the genre in their posters, as this is an ancillary brief we are going to do.
FILL ME IN
The poster for Fill Me In (Sebastian Thiel, 2013) shows the genre of romance as the couple stand close together and the other girl facing them with jealous like body language as she stands with her arms crossed. The way that the actors are positioned also gives an indication of the kind of plot as he is clearly in the middle of these two girls.
Another feature that indicates to the audience the story is the tag line of "would you give him a second chance?"The font used is bright, bold and large along with the fact that it seems to be filled in with some sort of pencil effect. The emphasis on the me as it is underlined suggests that the girl who is standing alone is the one that he is being unfaithful to.
The outfits of the actors also indicate the target audience and plot. Two of the actors are wearing young adult like, simple clothing; jeans, a simple top and a t-shirt. The girl on the left is wearing a short skirt and high heels which means that she is showing more skin. This shows her as the one who is causing the trouble as she is wearing minimal clothing and touching his hair. This yet again backs up the idea of the story being about an unfaithful relationship.
Since the poster convinces consumers that the story could be about an unfaithful couple it enhances the surprise of the audience when they watch the short film and realise the real story is completely different from what the poster suggests.
PAPERMAN (2012, 7 minutes)
We instantly can tell from the poster that the film is animated. This may be due to the fact that the target audience of a Disney film would most likely be younger.
The fact that the cartoons aren't showing eye contact suggests that the story is about a blossoming romance. Normally if there is a clear romance they would be closer together and showing some sort of sign of affection. Despite this it is obvious that they are nervous around each other. They both seem confident in the frame. The woman is standing up right and has her arms crossed which is normally an authoritative pose. The man is also standing upright and simply holding his paper with one hand making him seem stronger in comparison to the girl who is using both. Despite them seeming confident we realise that they do not have the confidence to speak to each other. This is a theme that runs through the film.
The use of black and white is also important. The film is black and white however there is also no dialogue. The use of black and white suggests that there is something missing: colour. This is the same with the sound, there is music but dialogue is missing.
The title is clear in the centre of the page. The use of black and white tone makes the title more clear. The font used for the title is a handwriting style font. This goes with the idea of paper as we normally use paper to write on. Along with this I noticed that there was no institutional information. This is because it is a disney film. They tend to present their films before feature length films which is why they don't need institutional information.
CONSTRUCTION
MAKING MY POSTER
This is a beautifully crafted response to the film poster brief. You have researched the genre and, in your close analysis of several short film posters, you show secure knowledge of genre conventions. Your finished poster reflects this understanding:
ReplyDeleteyou include all necessary institutional information (website, Twitter, Instagram, with appropriate font choices;
your composition creatively hints at the narrative with the concealed two guys and Post-Its;
your poster signals its romantic genre effectively with its tagline, its composition and colours;
and above all it clearly promotes the film by featuring the protagonist. Excellent work that is entirely convincing as a film poster.