Sunday 22 March 2015

RESEARCH: SHORT FILM POSTERS

PAPERMAN (2012, 7 minutes) 
This short film is a romance short film by Disney. The film poster does a variety of different things.

We instantly can tell from the poster that the film is animated. This may be due to the fact that the target audience of a Disney film would most likely be younger.

The fact that the cartoons aren't showing eye contact suggests that the story is about a blossoming romance. Normally if there is a clear romance they would be closer together and showing some sort of sign of affection. Despite this it is obvious that they are nervous around each other. They both seem confident in the frame. The woman is standing up right and has her arms crossed which is normally an authoritative pose. The man is also standing upright and simply holding his paper with one hand making him seem stronger in comparison to the girl who is using both. Despite them seeming confident we realise that they do not have the confidence to speak to each other. This is a theme that runs through the film.

The use of black and white is also important. The film is black and white however there is also no dialogue. The use of black and white suggests that there is something missing: colour. This is the same with the sound, there is music but dialogue is missing.

The title is clear in the centre of the page. The use of black and white tone makes the title more clear. The font used for the title is a handwriting style font. This goes with the idea of paper as we normally use paper to write on. Along with this I noticed that there was no institutional information. This is because it is a disney film. They tend to present their films before feature length films which is why they don't need institutional information.

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